Independent Insurance Agency · Michigan
Insurance solutionsbuilt around you.
We help Michigan families and businesses compare coverage from multiple top-rated carriers — clear guidance, fair pricing, and an agent who actually works for you.
- Compare multiple carriers
- Personal & commercial
- Local, no-pressure guidance
Get your free quote
Tell us a little and we'll compare your options. No obligation.
Why Customers First
An agency that works for you — not a carrier
As an independent agency we're not tied to one company. We compare options, explain the differences, and help you find coverage that fits — at a price you can afford.
Independent & unbiased
We're not tied to one company. We compare multiple top-rated carriers and recommend what actually fits you.
Plain-language guidance
We explain coverage in everyday terms — no jargon, no pressure, no forcing your life into one box.
Local & personal
An appointment-based Michigan agency that takes the time to understand your risks and your budget.
Coverage built around you
We examine each client's unique risks and find the coverage they need, at a price they can afford.
Personal insurance
Protect your home, car, and family
Auto Insurance
Compare Michigan auto rates from multiple carriers and get the liability, PIP, and collision coverage that actually protects you.
Learn moreHome Insurance
Homeowners insurance that covers your dwelling, belongings, and liability — with replacement-cost limits that keep up with Michigan rebuild costs.
Learn moreFlood Insurance
Flood damage is excluded from standard home policies. We write separate flood coverage so rising water doesn't become an out-of-pocket disaster.
Learn moreFarm Insurance
Farm insurance that protects your dwelling, barns, equipment, livestock, and farm liability in one tailored program.
Learn moreLandlord & Rental Property Insurance
Landlord insurance protects rental dwellings, lost rental income, and your liability as a property owner — including vacant-property options.
Learn moreRV Insurance
RV insurance covers your motorhome or trailer on the road and at the campsite — including the contents and attachments auto policies miss.
Learn moreCommercial insurance
Coverage that keeps your business moving
General Liability Insurance
General liability covers third-party bodily injury, property damage, and related lawsuits — the foundation most businesses (and contracts) require.
Learn moreCommercial Auto Insurance
Commercial auto covers the vehicles, drivers, and cargo your business relies on — with the higher limits work demands.
Learn moreCommercial Property Insurance
Commercial property protects your building, equipment, inventory, and the income you'd lose if a covered loss shut you down.
Learn moreCommercial Package Insurance
A commercial package (CPP/BOP) combines property and liability — and more — into one flexible, often more affordable policy.
Learn moreWorkers' Compensation Insurance
Workers' comp covers medical costs and lost wages for work-related injuries — required for most Michigan employers and a shield against employee lawsuits.
Learn moreProfessional Liability (E&O)
Professional liability (errors & omissions) protects service providers against claims of mistakes, negligence, or failure to deliver.
Learn moreHow it works
Getting covered is simple
Tell us what you need
Share what you'd like to cover in a quick call or online form — no jargon required.
We compare carriers
We shop multiple top-rated companies and line up coverage and price side by side.
You choose with confidence
We explain the differences in plain language so you pick the right fit — never pressured.
Carrier partners
We shop the market for you
Because we're independent, we compare coverage and price across many top-rated carriers, including:
What clients say
Real people, real guidance
Mike quoted our home and auto coverage and was knowledgeable, thorough, and very easy to work with. He made the whole process simple.
An exceptional agent. Before I even came to the office he was in continual contact — he even checked the dimensions of my wheelchair to make sure the office was accessible.
Knowledgeable and patient. Mike knows insurance inside and out, he's easy to reach, and he follows through on everything.
Meet your agent
Built by someone who got tired of the runaround
Michael Vereecke started Customers First in 2020 after watching good, loyal customers lose affordable rates for reasons that had nothing to do with the kind of clients they were. He's been in insurance since 2009 and holds the Commercial Lines Coverage Specialist (CLCS) designation.
You may know him as “The Insurance Dork” — breaking down confusing coverage into plain, honest answers.
“We put the needs of our clients first. We take the time to examine each client's unique risks and find the coverage they need, at a price they can afford.”
Michael Vereecke — President, CLCS
Local & licensed
Proudly serving Michigan
Based in New Baltimore / Chesterfield, we serve Chesterfield, New Baltimore, Macomb County, Metro Detroit and all of Michigan — and we're licensed in Michigan, Ohio, Indiana, Nevada, Florida.
- Chesterfield
- New Baltimore
- Macomb County
- Metro Detroit
Good to know
Common questions
Why use an independent insurance agency?
Because we work for you, not a single insurance company. We shop multiple top-rated carriers, compare coverage and price, and explain the differences — so you get the right fit instead of whatever one company happens to sell.
Does it cost more to use an agency?
No. You generally pay the same premium as going direct, but you get a licensed advocate who shops the market for you and helps at claim time. Our guidance is part of the service.
What areas do you serve?
We're based in New Baltimore / Chesterfield and serve all of Michigan, and we're also licensed in Ohio, Indiana, Nevada, and Florida.
How do I get a quote?
Request a quote online or call (586) 221-6870. Tell us what you'd like to cover and we'll compare your options and walk you through them — no obligation.
Ready to compare your options?
Get a free, no-obligation quote and clear guidance from a licensed Michigan agent who works for you — not an insurance company.