Why Independent
What an independent insurance agency does for you
Customers First was founded on a simple idea: having more carrier options isn't just better for us — it's better for you.
Independent vs. captive
More carrier options is better for you
A captive agent represents a single insurance company and can only offer that company's products. An independent agency like Customers First represents many carriers — so instead of fitting you into one company's box, we compare options and find the coverage that actually fits.
Michael Vereecke started Customers First after watching good, loyal customers lose affordable rates when a single carrier changed direction. As an independent agency, when that happens we can simply re-shop the market and keep you covered — without the runaround.
More options, real comparison
We're not limited to one company's products. We shop multiple carriers and compare coverage and price for you.
Advice, not a script
Captive agents sell one brand. We explain trade-offs honestly and recommend what fits — even if it's not the cheapest sticker.
We stay with you
If a carrier raises rates or changes direction, we can re-shop the market and move you — without starting over.
Local and accountable
A Michigan agency you can actually reach, who knows the state's rules and your community.
See the independent difference
Get a free quote and we'll compare your options across multiple top-rated carriers — no pressure.
Ready to compare your options?
Get a free, no-obligation quote and clear guidance from a licensed Michigan agent who works for you — not an insurance company.